Like the vast majority of other people, it is highly likely that you are very familiar with or already use at least one type of social media platform. But, maybe you are still unsure about the whole thing, maybe you are still wondering about some of the aspects of social media. Usually, it falls down to thinking whether social media is somehow helping or hindering your life. In case you are a businessman/woman or a business owner you probably think about its effects on the increase in productivity or the campaign of building brand awareness. On the other hand, you might simply think of it as a tool for wasting a significant amount of free time.
To somewhat clear things up, social media is considered the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, social networking, microblogging, social curation, wikis and social networking are among the different types of social media. It is safe to say that today we live in the age of social media. But, when this age began, people were not that convinced that it would thrive that way it did and still is. Most people considered it as a marketing interest of short- lasting effect and also an unprofitable one. Today, the picture is quite different. According to a recent study, 92% of marketers claim that social media marketing is important for their business, with 81% indicate that their efforts increase the traffic to their websites. Another study shows that 96% of marketers are currently participating in social media activities but 84% of participants aren’t sure what social media tools are the best to use. A pretty interesting food for thought for someone who consider himself/herself a business owner. One can easily notice the huge potential the social media holds for the increase of sales. But, a problem arises when one thinks about how exactly the social media needs to be utilized for that to happen. For that, we can offer some tips.
Using the social media today is perhaps the best way of learning about your target audience. Knowing your customers is the key and social media makes it easier than ever. With it, you can learn about their likes and dislikes, their languages, age, gender etc. With this knowledge you can easily make successful advertising campaigns. Finding new audience and potential customers is also made easier with the help of social media. Using, for example, Twitter, can allow you to locate your current customers or seek out potential customers. Another important thing to know is how your customers react to your goods or services. Social media can make you aware of the positive, or negative, feedback from your customers. When you release a brand new product or service, you can immediately get to know how people react to it. You can learn how people use those products or services and base new ones the ideas of the customers. Another thing to mention is that you can increase the recognition of your brand. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.