The ability for small companies to create a brand is becoming easier thanks to the Internet. Gone are the days where small businesses had to spend the majority of their marketing budget on a public relations firm or branding agency. With the use of social media, companies can grow at a frantic pace, and get launched into the mainstream overnight. One golf training company is doing just that.
Branding The ProZone Golf Training Aid
The ProZone is piece of golf training equipment designed to help golfers of all levels improve their swing. Mark Gray is the co-inventor of The ProZone, and his strategy to grow his new company was to utilize social media and his website as much as possible, and be considered on of the best golf equipment companies in the world. Gray shared some of his strategies for his explosive growth, and explains how he was able to do it with mostly sweat equity.
“We knew we had a product that every golfer could use and benefit from. At a basic level, there are 8 swing flaws that a golfer may have, and our training aid will fix any or all of these flaws. We know this, but we needed to let golfers around the world know this. So we started with social med
Building The Brand With Facebook And Twitter
Nearly the entire world uses Facebook, and Twitter is growing just as rapidly. Many people rely on Facebook as their source of daily news and information. The ProZone set out to create as many of the basic social media properties as they could, and began posting content on them regularly. The strategy was to get as many eyeballs on the new product as possible, and then have new people begin to share the content with others. They started with Facebook and Twitter, but then began researching even more social media platforms to get their message out to the public.
Most people are aware of the main social media channels, but others have no idea how many are truly available. Websites such as Diigo, Blogspot, Diigo, Delicious, Tumblr, Hubpages, and Proboards have a huge following, and people share information all the time. They began by locating a list of these sites where they could share golf content about their company. From there, they simply began posting content as much as possible.
The process was extremely difficult and time intensive, but the company began to get more orders, and more questions from people looking to buy The ProZone. With each new article there were new viewers, and more and more people became aware of the product. Now that they had an audience, the use of video came into play. Specifically, videos on YouTube.
Existing Audience To Create Testimonials
The ProZone staff sent out information to followers on Twitter and other social media channels and set up at a local golf course in Texas for people to come out and try the training aid in person. With the help of a local videographer, they were then able to film people using the training aid, and then ask them about their experience with the training device. That day created more than 10 high quality golf testimonial videos, and a few new sales. Those videos now make up a big portion of the website, and those videos have received thousands of views nationwide, once again creating recognition as well as a brand.
With the launch of new companies every day, it is not surprising that companies like The ProZone are following the social media strategy to grow their business. With some good content, and following the plan of getting as many people to connect with the company as possible, The ProZone brand should continue to grow significantly over the next several years.