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Posted by on Mar 9, 2016 in SEO | 0 comments

Top Reasons for Your Business to Use Social Media

Top Reasons for Your Business to Use Social Media

As a business, comprehending your intended interest group and their motivation to follow you on online networking sites is key in deciding how to best associate with, and develop your knowledge of people. Knowing your own particular USPs and understanding your clients well will give your business a voice and means you’ll have the capacity to make and content that registers with your followers.


Importance of Social Media in Business

The importance of social media for business can be comprehended from a study which was conducted by LinkedIn and market research firm TNS. Here, the thoughts of many top decision makes of approximately 1000 small and medium businesses about social media were recorded. It was observed that, 81% of them used social media to drive growth. 94% of them stated that they used social media for marketing. And 90% claimed that social media is effective in building awareness. So if you’re still not convinced about using social media for your business, read the following reasons why you should.


Why Use Social Media for Your Company

There is simply no other advertising medium that allows as much creativity and control other than social media. Businesses can tailor their campaign according to the situation and seem more genuine and less pushy to the customers.

social media for your business

Social media is also where a huge chunk of a business’s targeted customers are. By employing social media as a part of their marketing campaign, companies can build invaluable bonds with its customers directly. Social media allows a business to feel the pulse of its target market.

A prominent presence on social media allows the potential customers to find a business easily. In today’s world, effortlessness plays a big role in marketing decisions. By making it easier for the online populace to find your business, you can significantly boost your chances of success.

Interacting with the customers through social media, a business can gain the trust and improve its brand image. Sometimes, customers who would rather not talk to the businesses in person, find it easier to do so over the social media allowing for improved customer satisfaction. When you look at the Bridge Communications website, you can see that not only do they promote their video advertising services, but they also include links to their social media throughout the website. This strategy is following by most big corportations online.

One of the key skills of a successful business is to find out its shortcomings and fix them promptly. By using social media tracking tools, a business can easily find out the negative things the customers are saying about it. They can work on fixing those as soon as possible and this improves customer’s perception about a business.

Furthermore, presence on social media is crucial to expand the reach of your contents. Through sharing and interacting about your product or business, you can take advantage of the word-of-mouth channel and reach even more audience. Moreover, social media in business allow customer views to snowball into epic proportions. This upturn of interaction about your business attracts more web traffic to your business. That means more sales and more success.


Social Media in Business isn’t a Luxury

Investing in social media promotions cost you far less than the traditional modes of advertisement. With changing lifestyle trends, the traditional media is losing efficiency and that’s why it is prudent for any firm to take advantage of social media in business!




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Posted by on Feb 25, 2016 in News, Uncategorized |

Creating A Golf Brand With Social Media

Creating A Golf Brand With Social Media

The ability for small companies to create a brand is becoming easier thanks to the Internet. Gone are the days where small businesses had to spend the majority of their marketing budget on a public relations firm or branding agency. With the use of social media, companies can grow at a frantic pace, and get launched into the mainstream overnight. One golf training company is doing just that.


Branding The ProZone Golf Training Aid

The ProZone is piece of golf training equipment designed to help golfers of all levels improve their swing. Mark Gray is the co-inventor of The ProZone, and his strategy to grow his new company was to utilize social media and his website as much as possible, and be considered on of the best golf equipment companies in the world. Gray shared some of his strategies for his explosive growth, and explains how he was able to do it with mostly sweat equity.

“We knew we had a product that every golfer could use and benefit from. At a basic level, there are 8 swing flaws that a golfer may have, and our training aid will fix any or all of these flaws. We know this, but we needed to let golfers around the world know this. So we started with social med

ProZone golf swing training aid



Building The Brand With Facebook And Twitter

Nearly the entire world uses Facebook, and Twitter is growing just as rapidly. Many people rely on Facebook as their source of daily news and information. The ProZone set out to create as many of the basic social media properties as they could, and began posting content on them regularly. The strategy was to get as many eyeballs on the new product as possible, and then have new people begin to share the content with others. They started with Facebook and Twitter, but then began researching even more social media platforms to get their message out to the public.

Most people are aware of the main social media channels, but others have no idea how many are truly available. Websites such as Diigo, Blogspot, Diigo, Delicious, Tumblr, Hubpages, and Proboards have a huge following, and people share information all the time. They began by locating a list of these sites where they could share golf content about their company. From there, they simply began posting content as much as possible.

The process was extremely difficult and time intensive, but the company began to get more orders, and more questions from people looking to buy The ProZone. With each new article there were new viewers, and more and more people became aware of the product.   Now that they had an audience, the use of video came into play. Specifically, videos on YouTube.



Existing Audience To Create Testimonials

The ProZone staff sent out information to followers on Twitter and other social media channels and set up at a local golf course in Texas for people to come out and try the training aid in person. With the help of a local videographer, they were then able to film people using the training aid, and then ask them about their experience with the training device. That day created more than 10 high quality golf testimonial videos, and a few new sales. Those videos now make up a big portion of the website, and those videos have received thousands of views nationwide, once again creating recognition as well as a brand.

With the launch of new companies every day, it is not surprising that companies like The ProZone are following the social media strategy to grow their business. With some good content, and following the plan of getting as many people to connect with the company as possible, The ProZone brand should continue to grow significantly over the next several years.

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