Grass-fed beef has gained a lot of popularity over the years and has grown 30% when it comes to sales. It is one of the most desired forms of meat, and one of the main reasons has to do with how it is being marketed.
Social media has shown to be the catalyst for this growth and that is what continues to woo people and show them the value being offered.
Too many individuals were not aware of grass-fed beef and that was the reason they were not making the purchase, but it has all changed now.
Let’s see what social media has done.
1) Brought Awareness To Grass-Fed Beef
There has been an increase in awareness when it comes to this type of beef. The average person won’t know the difference and they have to be taught over time. Social media does it in bursts and that is the best part.
It tells you the benefits, why it is a must, and how to use it for better meals.
This is why people are now using this type of beef and don’t rely on anything else when it comes to their meat options. In addition, restaurant meat suppliers are educating people in the foodservice industry about the benefits of grass-fed in order to help make it more accessible to the general public.
Social media has done an excellent job of spreading awareness of this beef and what it can do.
2) Made It The “Go To” Choice
It is the go-to choice at this point and the one people ask for when they are going to the market. They want to find this type of meat and when people already have this in their mind, the rest is history.
They will evidently make the purchase or they are not going to buy anything because they want this type of meat.
When you have this attitude towards the meat, it all comes from social media.
They have showed people that this is the only choice and the other option is inferior and not worth wasting your time on.
3) Easier To Spread
The word went around and social media is an excellent way to market such an option. In the past, the experts were aware of what grass-fed beef had to provide, but were not able to get people to listen.
Most individuals don’t want an expert to tell them to their face because it just seems like a way for a product to be sold and meat processors to make more money, and that puts people off.
Instead, by seeing it shared and liked by random, normal people, you get to appreciate what the grass-fed beef can do.
This is how social media has become a powerful tool that has changed how the meat industry works. In the past, this would never have been possible in terms of the growth that has been seen. Grass-fed beef would have remained on the fringes as people went with conventional options, but it has changed entirely now.
People are willing to go with grass-fed beef because it is not a new thing that has come out of nowhere. It is something that almost everyone is doing now.
Originally from New York City. Sports and music enthusiast.